Kinepolis
[Kinepolis]
2022
Kinepolis challenged our team to rethink the traditional cinema kiosk — making it more cost-efficient, sustainable, and user-friendly. The goal was to eliminate paper tickets and simplify the flow for visitors, while keeping the experience aligned with the brand’s premium image. The solution needed to work on large vertical displays in the cinema lobby, serving both as an information board and a self-service interface.
The concept was built around a digital-first ticketing experience. Users could scan a film poster or QR code displayed on the kiosk and were redirected instantly to the mobile ticket shop for that film. This removed the need for printers and reduced kiosk maintenance costs. Because the screens were much larger than standard digital products, we had to adapt the interface for readability, accessibility, and scanning distance. We tested several screen layouts to ensure key actions — scanning, selecting, and confirming — felt natural, even for first-time users. Special attention was given to QR code sizing and contrast to guarantee smooth scanning under different lighting conditions.
The final prototype was an interactive display that merged functionality with cinema ambiance. The design balanced promotional content (trailers and posters) with practical information like schedules and room numbers. The project offered real insights into designing for physical-digital environments, combining motion, interaction, and usability at a larger scale.
This assignment taught me how to think beyond traditional screens — designing interfaces that live in physical spaces. Working for a recognizable brand like Kinepolis made the project especially rewarding, as I could approach it both as a designer and as someone who regularly visits the cinema.